Yeo Valley on rap hunt

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By Glastonbury People | Sunday, February 13, 2011, 09:00

The hunt is on for a successor to the Farmers’ Rap which made the West’s coolest yoghurt producer a world web sensation.

The winners of Yeo Valley’s contest will have the chance to perform their song on the Yeo Valley stage at this year’s Glastonbury Festival.

Matt Cardle may have won X Factor, but for Somerset-based Yeo Valley, the real winners were the farmers from its world famous rap advert shown only during breaks in the TV talent show.

Viewed over 1.9 million times via the Yeo Valley channel on the youtube website the video has already inspired a series of spoofs.

Joining forces with weekly farming magazine, Farmers Guardian, Yeo Valley is on the hunt for the next big rural record, and is offering budding singer/songwriters the chance to win four tickets to this year’s Glastonbury festival, as well as performing at the event.

Festival organiser Michael Eavis will help choose the finalists, alongside Yeo Valley’s managing director Tim Mead, and Farmers Guardian’s features editor Danusia Osiowy and head of digital content Jack Davies.

Tim Mead said, “The rap advert received an unprecedented response from a relatively small burst of TV exposure. Its popularity online and the number of spoof videos uploaded showed there is a great deal of untapped talent out there, so we’re looking to unleash this creative potential and who knows, maybe even find the next big music stars with our Tractor Factor competition.”


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